Of all, the sports TV market is the hottest

As far as sports are concerned, in addition to what has already been reported and known, there is more to come, including transfers and talent hiring on open TVs, closed channels and streaming services.

Among the other important sectors, especially journalism and entertainment, it is certainly the hottest, in relation to the many professions that have been created.

Today, in addition to TV Cultura, SBT, Globo, Record and Band, all with different properties acquired in the conventional system, such as São Paulo, Rio de Janeiro, Brazil, Copa do Brasil, Libertadores and Sul-Americana leagues, the dispute between ESPN and Sport TV on Pay TV.

As if that weren’t enough, it also has the services of TNT, Amazon and LiveMode, and that Paramount will join them, in the final stage of assembling a team to start its operations this February.

A field of opportunities among the vastest and which already moves a few thousand professionals operating in the most diverse sectors. And which, with the same intensity, should grow even more in the near future.


What can be observed, even in the sports arena, is that today companies work within what is possible to offer and in a very different reality.

The era of millionaire salaries, which even the radio has gone through for many years, no longer exists today.

By the way

This is a reality that currently extends to many other sectors.

The values ​​with which television worked, the one that was paid in salaries until about 20 years ago, are in the past.

last form

PVC, Paulo Vinícius Coelho, is out of Grupo Globo, so he will no longer participate in SporTV programs or broadcasts.

At first, due to its deal with Paramount, it was going to continue until the end of the month, but the news leaked before the hour.


Alexandre Oliveira, formerly of Globo, has been sought and is close to being part of the Paramount project. Tuning details.

And João Coelho, who was at ESPN, will be one of the editors of the team coordinated by Marcelo Carloyto.

pass the ruler

To close this speech at Paramount, Luís Santos, who worked for CNN Brasil, will be in charge of engineering.

And Márcio Moron, former Record and former Fox, acts as a consultant in the assembly of the team.

end of the story

The filming of “The hijacking of flight 375”, by director Marcus Baldini, which also included a scenic plane, installed in the Vera Cruz studios, has concluded.

The cast brings together Tom Moreis, Jhonnas Oliva, Adriano Garib, Danilo Grangheia, Jorge Paz, Roberta Gualda, Cesar Mello, Juliana Alves, Arianne Botelho, Diego Montez, Wagner Santisteban and Marcello Airoldi.

more cinemas

The filming of “Viva a Vida”, directed by Cris Damato, which began in November in Israel, has entered the final stage in Rio.

Rodrigo Simas and Thati Lopes lead the cast of this comedy which will hit theaters later this year. Then stream.

is the question

The making of the “Hotel dos Famosos” reality show on SBT did not go ahead because there was no agreement on where it would be held.

In Argentina, where an entire facility already exists, but that would involve moving and settling many people. Or here in Brazil, which would require a greater volume of work to build and produce everything.

That said

At this point, it is difficult to say whether there is a possibility for SBT to build the “Hotel dos Famosos” under the conditions presented. There is a dead end and no new information has emerged in the last few days.

What is known, however, is that another TV has already shown interest in entering this circuit.


Warner Bros. Discovery was the international programmer with the highest number of plays on pay-TV in Brazil, in 2022, with a 26% share.

The group, which solidified the merger of Discovery Networks and WarnerMedia, celebrates the very expressive achievements of its various channels, among adults and children.


A teaser for the next season of the “Reis” series, A Conquista, already shows a little of what’s to come, albeit with a lot of drama. And ingredients such as “Gelosia”, “Complicity”, “Intrigue” and “Desideri”, highlighting the images of Davi’s women, and of the protagonist himself, played by Cirillo Luna.

Recordings in progress in the Rio de Janeiro studios.


On Record again, the return of the “Quilos Mortais” series to its programming is set for February 1, at 11.30 pm.

The presentation is by Celso Zucatelli.

Knock – Knock

• During this month, hundreds of children from public and private schools visited TV Cultura, in São Paulo, in a special program of the Padre Anchieta Foundation…

• … Opportunity to learn about different areas, from hospitality to journalistic studies and programs, such as “Roda Viva”…

• … And also the accessibility center – which has received the name FLICTS, in homage to the writer Ziraldo -, in addition to the costume and make-up sector.

• They say that “2023”, on Rede TV!, should start from this Monday…

• … As is known and has already been anticipated here, there are very important issues that will be discussed in the near future.

• Neto’s radio has become one of the most special attractions in football broadcasting…

• …In fact, he has made the difference now in the San Paolo championship, with a very high number of searches.

• In the sports of the band, Elijah Jr. Is one of the most popular…

• … is always present and fulfills his duties. A recognition that does not extend to others.

• Still on the subject of sports in the Band, Kalinka Schutel’s conduct as a replacement for Renata Fan in the “Open Game” was also much appreciated….

• … Has a very interesting relationship with the other participants.

• The “BandNews Agro” segment on BandNews TV, which has a daily edition at 6.15am, will now have a second edition in the afternoon at 2.45pm. Introducing Samantha Pineda.

• The KLB group will also be part of the Xuxa “crew”, such as Gloria Groove, Daniela Mercury, Claudia Leitte, Junno Andrade, Sérgio Mallandro, among other special guests…

• … The Navio da Xuxa event will take place from 24 to 27 March.

#sports #market #hottest

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